This movie is part of the collection: Prelinger Archives

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Creative Commons license: Public Domain

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Reviewer: pheret - - February 12, 2008
Subject: refreshing look
this was great! i enjoyed watching it. i laughed at the vendor machines, tho. i remember seeing one of those and thinking it came from like the 19th century hahaha!

and i wonder, did we teach Coke how we buy things or did Coke tell US how we buy things, because all their selling points were right on target! scary . . .

Reviewer: ERD - - June 16, 2006
Subject: Effective for its day
A good sales pitch for Vendo & Coke. A highly polished film. Must have been effective for its era.(Early 1960's)

Reviewer: cjxn - - April 24, 2004
Subject: Mid Century Modern Coke Machines
There's a lot to like here. The industrial designer is straight from central casting, a real mid-century classic. His mantra -- modern sells -- was in its heyday here (about 1960 I'd guess). These machines were everywhere in the 60's, so I guess he succeeded.

Compare this to the film Jam Handy did for Brunswick bowling equipment at about the same time (The Golden Years). Not as artistic (aside from those funky Coke truck driver uniforms), but just as polished, and there's no doubt about the message.

Reviewer: Umass_Kid - - April 24, 2004
Subject: “What do you mean arouse impulse?”
Who knew Coke had all the answers. This little film shows of the new product line of Coke vending machines. The ideology in this film if very post WWII. The film works around how to become the sleazy sales man and sell people vending machines they don’t need. A second great Imagery is all the business leaders that the sales men pitch their wonderful vending machines, all white men. The value in this film is the quick sots of architecture, automobiles, 50’s life style and the sexiest imagery.

Reviewer: Robin Banks - - April 22, 2004
Subject: A Vendo for all gas stations
Not sure what other folks think this is, but it's a promotional film from the Vendo Corporation (http://www.vendoco.com/home.php), at one time the largest manufacturer of drink vending machines and probably still are. The machines shown in this film are now sought after by collectors (I personally can't imagine collecting vending machines at 300 to 800lbs each) and worth a lot of money. (Just do an Ebay search on "Vendo" and you'll see for yourself. You might even find some of the models in this film... I did.)

This epic for Vendo is tied to Coca Cola machines specifically, and is trying to sell business owners on how a nice, shiny new Vendo (stocked with Coca Cola, of course) will help their business.

Very 50-ish, with tidy-dressed pop machine salesmen and typical 50's business owners, this film is a treat, dispite it's dry topic. Friendly salesmen pummel businessmen relentlessly into taking a Vendo Coke machine for their site until they (assumedly) give in, or kill the pesty salesman.

Well worth a view, if not a download.

Heck, you'll probably go off and get a "Vendo MultiDrink" for your home after this one, if not at least have a strange craving for a Coca Cola.

Reviewer: Spuzz - - April 21, 2004
Subject: Tires go well with coke.
another Coke selling film, but this time to the salesmen of the product, telling them of the 'crisp clean' new line of coke machines they can hawk to wherever fine Coke products are sold. Nearly every sales problem is resolved here, as the chirpy coke salesperson goes to one cutomer to another to answer their questions, sometimes to amusing results. Also, the importance of design of this machine is shown (featuring a man who is pecuiliarily shot with a too long suit jacket and the pen set on his desk pointing to his genitals) as well as the construction of the machine as well, which of course, all have that crisp clean look. Whatever that means.

Reviewer: Steve Nordby - - October 4, 2003
Subject: The Jam Handy Look
The film starts out praising American design. "Bold, "beautiful,"exciting impact" the announcer intones as rectangular 1960's office buildings are shown. All driven by the profit motive beacuse "workers work better ... when the appearance of the plant is more attractive." Eyesore ... I mean "attractive" gas stations are shown too, because, as we will learn later, Vendo Coke machines will help you sell more batteries and tires! You see, so far this is just a lead up to the bold, exciting new Vendo designs of Coca Cola vending machines that will bring the shop owner or business manager, profits, "plus profits," and "perpetual profits." Stiff acting, marketing jargon, overstated narrative, and bright red Coke machines. "This baby has real sales appeal."